Emkay Infotech

Lead Generation


Lead Generation

Lead generation is the technique to capture the interest of potential customers to increase future sales. It is an important part of the sales process for many companies. A lead is a person who has shown interest in a company’s products or services but may not yet be qualified to make a purchase.

Earlier traditional marketing methods like email advertising were enough to attract customers. But increasing competition and the wealth of information are making it more and more difficult for companies to find, reach, and target potential customers. Lead generation, the marketing process of generating and gaining interest in a product or service to build a sales pipeline, allows companies to sustain their targets until they are ready to buy. Lead generation can help any type or size of business, both B2C and B2B to capture targeted customers.

Why lead generation is important?

Without a proper lead generation strategy, a company is nothing more than a sitting duck. Its revenue and growth depend on the notions of an audience that may not even know the company exists. They will not have “leads” that sales can act on.

And why are leads so important? Because without them, it’s difficult to maximize growth and revenue.
Lead generation creates visibility, integrity, trust and interest among a specific group of people (prospective leads). So, if you focus on lead generation, you can drive traffic from high-excellent prospects. And high-level prospects become high-value customers.

With the right lead generation strategies, you can grow your business and increase the lifetime value of each customer.

How we do lead generation

Lead generation is our area of specialty, but it starts with you. We provide our lead generation services by understanding your unique business needs.

We customize a marketing strategy with our lead generation services to achieve the most effective return on investment.

We provide personalized attention and reach the leads you need within your allocated budget – increasing the quality, quantity and conversion of sales.

  1. Prospect List Building: A prospect list is a catalog of potential clients who could be benefited from the products and services that you have on offer. For entrepreneurs to identify prospective clients becomes a time-consuming task but you can’t ignore identifying prospective customer list as it is essential for establishing a solid customer base. Here, we help you with our excellent lead generation services to build a prospect list for your business.

  2. Prospect Email List: We help build a prospect email list helping your business reach a potential customer to introduce you and the benefits of their business. With prospect email lead generation, we secure a meeting with the prospect over the phone, video, or in-person to discuss their needs further.

  3. Targeted Lead Generation: At Emkay Infotech, our experts break down a large market into smaller segments to target and focus on a particular group of customers and thus help you with your marketing and business strategies.

  4. Business Lead Generation: We focus more on the business leads who are interested in what your company has to offer and strive to convert them into customers for your services and products.

  5. Digital Lead Generation: With digital lead generation, we identify, attract, and transform online users into prospects for your business. We utilize the online channels, tactics, and strategies such as email campaigns, paid social media ads, downloadable content through a landing page, etc to increase conversion rate.

  6. PPC Lead Generation: Pay Per Click is an effective advertising model that helps attract potential customers to your business. With PPC lead generation strategies, we ensure to build your Lead Generation which can eventually help generate more revenue for your business.
  7. Valid and Verified Lead Generation: With our lead generation services, we ensure to increase valid and verified leads for your business. We review every contact, email, and phone call to verify each and every lead.


Why use our lead generation services

If you want to generate more valuable leads for your business, Emkay Infotech can help. We are a full-service lead generation company, and with our business lead generation services, we create a comprehensive lead generation strategy that gets you the results you want.

When you work with us, you get a customized campaign that is tailored to your goals. We will determine which channels are best for your business and the best strategy for each. And because we have our own team of digital marketing experts, you can be sure you are investing in world-class lead services.

Emkay Infotech, founded in 2017 located in New Delhi, assists businesses across industries in augmenting their marketing efforts and gaining a competitive edge through comprehensive digital marketing solutions.

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