Looking to generate more leads and increase sales? Call us for creative landing page design service
In digital marketing, a landing page is an individual web page created specifically for a marketing or advertising campaign. It is where a visitor “lands” after clicking on a link in an email or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter or similar places on the Internet.
It is a specific web page that grabs the visitor’s attention, introduces them to a specific product or service, and then prompts them to take a desired action.
Unlike homepages and websites, which are for exploration, landing pages are tailored to a specific campaign or offer and direct visitors to a single call to action. Precisely, landing pages are built and designed for enhancing conversion rates.
Mostly people wonder why they should bother with landing pages if the main goal is to drive visitors to their homepage? The answer is that while directing visitors to your homepage is undoubtedly a good thing, it is less likely to result in a conversion than a landing page.
Homepages contain a lot of information and invite users to navigate to a variety of different places. If a visitor arrives at your homepage with a specific goal in mind, they might be deterred if they have to click through several additional services and product options first. The main goal of the homepage is to direct users to other pages where they can find the information they need. Landing pages eliminate the intermediate step by being the page the user wants – and making that clear. Your homepage is generic, while a landing page is targeted and specific.
Landing page focus more on users most interested in the offer whereas, website focus more on users with a general interest in the business type
Users can access and navigate through the landing page giving information regarding a particular offer whereas in a website, users can access and navigate through all the pages available.
Landing pages are designed for giving information about a product, service or an offer and thus capture leads and convert them into buyers. Whereas a website is designed to give information, to explain and to present the business to the audience.
Without a doubt, every marketer wants to improve their conversion rate – right? Then a landing page is a must for your website. It is the main entrance to a particular page of your website. Most people neglect its importance, so it cannot reach the desired position in the tough competition. There are many reasons why a landing page is important on your website. Some of the top reasons why landing pages are required include-
Emkay Infotech, founded in 2017 located in New Delhi, assists businesses across industries in augmenting their marketing efforts and gaining a competitive edge through comprehensive digital marketing solutions.