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Landing Page Development

Increase your conversion rate & boost your ROI with creative landing page  

What is a landing page?

In digital marketing, a landing page is an individual web page created specifically for a marketing or advertising campaign. It is where a visitor “lands” after clicking on a link in an email or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter or similar places on the Internet.

It is a specific web page that grabs the visitor’s attention, introduces them to a specific product or service, and then prompts them to take a desired action.

Difference between a website page and a landing page

Websites are designed for exploration
Website pages results in less conversion of visitors into buyers
Website contains multiple pages of information with different goals.
Website attracts audience with general interest
Website gives accessibility to all pages
websites are for giving business information
Landing pages offer a specific campaign
Landing pages results in more conversion of visitors into buyers
Landing page has one page of information
Landing pages attract specific audience
Landing page gives limited accessibility
Landing pages are for selling a product/service

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Why you need a landing page?

Without a doubt, every marketer wants to improve their conversion rate – right? Then a landing page is a must for your website. It is the main entrance to a particular page of your website. Most people neglect its importance, so it cannot reach the desired position in the tough competition. There are many reasons why a landing page is important on your website. Some of the top reasons why landing pages are required include-

Increases conversion rate
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Showcases your products and services
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Helps track customers
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Offers additional insights into your target audience
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Reduces advertising costs and grow your email subscriber list
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Allows you to measure metrics directly related to your business goals.
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Increases the value of your brand and help make a good first impression
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