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Market Research

We are here to make advance actionable insights into product, technology, customers, competition, and marketplace and to make back-end decisions for your business.

Market Research Services

Market research is defined as the assessment of the viability of a new product or service conducted directly with potential consumers. It allows organizations or companies to determine their target market, collect and document opinions, and make well-versed decisions.

Market research can be conducted directly by organizations or companies or outsourced to agencies that have expertise in the field. The process of market research can be done by conducting surveys, interacting with a group of people, also known as sampling, conducting interviews and other similar processes.

If you don’t have your own team of market research experts, Emkay Infotech can handle everything for you. From designing your study to finding survey participants to conducting the study and reporting the results, we’ll be with you every step of the way.

Why is market research important?

Conducting market research is one of the best ways to achieve customer satisfaction, reduce customer churn, and grow business. Here are the reasons why market research is important and should be considered in every business:

  • Valuable information

    It provides information and opportunities about the value of existing and new products, helping companies plan and develop strategies accordingly.

  • Customer-centric

    It helps customers to determine what they need and want. Marketing is customer-centric, and understanding customers and their needs helps companies develop products or services that best suit them.

  • Forecasting

    By understanding the needs of customers, companies can also forecast their production and sales. Market research also helps determine optimal inventory levels.

  • Competitive advantage

    To stay ahead of the competition, market research is an important tool for conducting comparative studies. Companies can develop business strategies that help them stay ahead of their competitors.

Our market research services

Our market research services help companies identify growth opportunities and develop a competitive strategy based on a comprehensive understanding of their customers and the market as a whole. Unlike other market research firms, we apply a robust, comprehensive market research strategy to ensure maximum research coverage. Our market research consulting services involve applying the right methods from primary and secondary sources to gather market intelligence. Our industry experts and consultants excel at reading the fine print in the underlying data to provide customized market research data and actionable insights. Finally, we use advanced BI & visualization techniques as part of our market research solutions to clarify our findings.

What we offer

Market Intelligence

Emkay Infotech's market research solutions are based on primary research and data analysis to analyze the changing trends in the market environment. They keep companies abreast of their competitors' successes and strategies to help formulate business strategies and forecasts.

We evaluate market opportunities through advanced data analytics and data visualization capabilities. Our market research helps companies become customer-centric, understand market demands and consumer opinions, gather relevant data in real time, improve upselling opportunities, reduce risks, increase market share, and gain a competitive advantage.

Business Strategy

Emkay Infotech specializes in developing competitive strategies to achieve business goals, improve the customer experience, attract new customers, and increase business performance.

Our business intelligence consultants identify target markets by developing a multi-channel marketing strategy based on continuous market assessment with a focus on cost and differentiated products and services to drive business performance. Business isn't the same as it used to be or as it'll be tomorrow.

That's why we develop business strategies that are flexible, adaptable and based on current research.

Manage your market research for your business growth with our experts

Get in touch with us today and avail the best market research services.

We offer professional help at every stage

From Respondents to Reporting

The right subjects for each research project

No matter how specific your target audience, we can help you find them. We work with the industry's best sampling providers to give you access to thousands of panellists with the segmentations, quotas and splits you need.

Your research experts on speed dial

From setting up your project to managing it to reporting results, we'll take care of every phase. Our team of experts can help you design surveys and research methods, from cluster analysis to pricing.